Community Exchange Solutions

Community exchange solutions can help membership organizations (trade unions, fan bases, alumni and professional associations, affinity groups, etc.) and web communities enhance the experience for their members while also helping the community operator increase the number, profitability and duration of member relationships. The approach they use to monetize and energize their community member base, however, is totally different than the arm’s length “member relationship management” (MRM) processes used by most of these groups today.

Solutions Overview Chart

ESI’s comprehensive, pre-configured exchange solutions bring the individual customer together with others in the community and any advertiser and/or endorsed partners, enabling them to work collaboratively to find the optimal exchange of value where all parties benefit.

Members of these group who do more of their business with the community group and/or it’s endorsed partners can get significantly higher levels of their preferred benefits in return (e.g., reduced membership fees, special offers from endorsed partners, etc.). The exchange solution enables community members to create personalized experiences that transcend the traditional one-way community advertising channel. The community experience becomes much more valuable to the member at no cost to the community.

The members, community, advertisers and endorsed partners can all win:

  • The community operator wins by generating more partner and advertiser revenue as a result of the more active, engaged and responsive membership
  • Community suppliers and partners win through higher business levels from community members
  • Community members win through better deals with community suppliers

Discover the value a motivated, engaged community can have for your association, alumni group, affinity group or web community.