Company Mission

Despite the many technology advances of the past decade, the basic model of the buyer-seller relationship has remained unchanged for a few centuries. Sellers unilaterally formulate products, services and offers…and buyers choose whether to purchase or not. This “arm’s length” buying and selling is not particularly efficient or effective, even when improved with available technology enhancements.

Exchange Solutions Inc’s (ESI) was founded to help companies and consumers move beyond this arm’s length “selling and buying” paradigm.

The ESI mission is to help buyers and sellers create value for each other by returning to a value exchange approach based on the time-tested principles of collaboration.

Throughout history, when buyers and sellers have been able to engage in face-to-face commerce the outcome has always been the same. Buyers and sellers work together to determine the optimal “win-win” exchange for both parties by creatively configuring and negotiating what they give each other based on what they can get from one another. ESI has developed an innovative capability that makes this same collaborative buyer-seller model possible.

ESI has combined these time-tested principles of past 1:1 commercial collaboration models (such as bartering and negotiating) with the power of today’s digital economy technologies. The resulting “exchange solutions” offer buyers and sellers an unprecedented opportunity to create value by collaborating on a mass scale. This innovative capability enables buyers and sellers to work together to unlock the untapped “win-win” value exchange improvement potential in their commercial relationship.

The broad-based availability of “CRM” communication, interaction and transaction capabilities over the last decade now makes it possible to invoke this collaborative dialogue at virtually any point of interactions between a buyer and seller. ESI can support exchange solution deployments in web, call center, in-field and in-store channels.

ESI’s goal is to help connected buyers and sellers take advantage of this enormous “win-win” wealth creation opportunity. We want to help consumers collaborate with companies to obtain far more value for themselves, while at the same time building the deeper, longer-lasting relationships that increase shareholder value as well.