Membership Organizations

Membership organizations such as Unions, Fan Clubs and Professional Associations can benefit from an ESI collaboration solution.

An ESI exchange solution gives the member and association the best of both worlds. Members get to see the "deals" they can negotiate with the association's partners but will never receive unwanted solicitations. The association enjoys increased member satisfaction scores and increased revenues from the endorsed partners. The partners get increased revenues form the incremental business they can do with the membership base.

Put The “Trade” Back In Trade Unions

Members look to their unions for help, advice and ways of making their lives better. An exchange solution enables the trade union to offer a unique proposition to its membership. They can give union members a “trading capability” that enables union members to leverage their individual and collective expenditures to trade for preferred benefits from companies interested in selling additional products and services to the membership. In other words, ESI allows unions to do what they do best – deliver value through the power of collective bargaining. Moreover, the messaging surrounding the offers is controlled by the membership with no need for intrusive outbound solicitations.

The exchange solution can improve the union-member relationship without significant overhead or cost.

Fan Associations Unite

Today’s fan associations represent potential big business for outside businesses. The association can create value for fans and commercial partners by enabling the fan to monetize their willingness to consolidate their purchasing with association-endorsed commercial partners. Fans willing to switch to the financial products and telecommunication services of team commercial partners can earn special deals and fan experiences in return. ESI can even provide “fan to fan” trading capabilities. Given the focused area of interest of the fan base, these types of special team-related experiences can be especially effective in creating unique “win-win-win” value exchange opportunities.

ESI can move your fan community beyond blogs and chat rooms to become a highly engaged trading community. See how ESI can help facilitate these collaboration opportunities for your fans.

Put The Pro Back Into Professional Associations

Professional Associations also have a large numbers of members with similar need and interests. Most associations do not have the capability to help their members build a highly engaged true community. ESI can help by attracting commercial partners who will offer real value to association members. The increased level of business with members can translate into more funding for the association. This win-win collaboration provides a unique opportunity for association operators to further association goals as well as providing a higher level of service to association members.